Willey’s Candy Company is a third generation family-owned business. My relatives started this same candy store in 1913, when Salisbury Beach was a social and recreational “place-to-be” and a destination well-known throughout the Northeast and the US.

As this tradition has been passed down through the family, my wife Norma made this candy with her parents from childhood. I married Norma and we took over from her parents in 1971. I was taught, as she was taught, as were those before us, to make the candy by hand, using proven recipes and quality ingredients, providing our customers with the freshest, highest quality chocolates, creams, caramels, taffy and fudge.

We are here 12 months a year, seven days a week, making our candy to ensure you receive the freshest confections possible! We stake our reputation on it !!

During the summer months we produce our own homemade ice cream in a variety of flavors. But you have to come to the store for that!

We’ve been doing this for nearly a century. It’s what we do and we’re good at it. Try our candy and decide for yourself.

Thanks for choosing Willey’s Handmade Candy Company,
The Freshest Handmade Candy in the World!

About Us

Our store was established here in Salisbury, Massachusetts in 1913. The process we use to make our candy has improved by the addition of some modern machinery, but for the most part we make our candy in the same fashion as our founders. We operate the same hand presses to make and shape our cream filled chocolates. Each piece is hand-dipped in chocolate and initialed for identification of flavor, a technique passed down and our trademark of quality, perfection and pride.

Our fudge is made fresh from quality ingredients using the same family recipes that built and maintained the family business over the past century. Our Penuche fudge is a house specialty and second to none. The quantity of fudge we make and sell in our little store is evidence of the reputation we have built over the years. Our Salt Water Taffy is a salute to Salisbury Beach. Although portions of process have been updated, the taffy puller and wrapper are hard working relics of the past.

Facinating as it is to watch the taffy stretched over and over by the long arms of our taffy puller, combined with the complex workings of the old time taffy wrapper, creates taffy that melts in your mouth from the first bite. There is simply no other way to get the delicious flavor and wonderful texture from a taffy than the way we were taught so many years ago. Some methods need not be changed.

All of our nuts are fresh-roasted in our store, again to provide you the freshest ingredients possible for the best candy you can find. We sell our fresh-roasted jumbo cashews salted and unsalted by the pound upon request.
  • Summer Hours:
  • Open 7 days a week
    11 am to 10 pm
  • Off Season Hours:
  • Open Friday & Saturday 11 am to 6 pm
  • Open Sunday 12 to 6
  • Holidays & Holiday Season:
  • Open 7 days a week, 8 am to 8 pm through Christmas. Chrismas Eve open to 3 pm.